If your homepage is not optimized for conversions, you may be losing patients without even realizing it. If there’s one thing most business owners know in 2017, it’s that a website is an essential element of any successful marketing strategy. This is becoming increasing true no matter what industry you’re in, and health and wellness […]
Part four of our series on “business must-haves” zeroes in on the importance of email marketing. If you’ve enjoyed the previous three discussions in our “must-have” series, you’re already distinctly aware of how crucial it is for your business to feature brand consistency, a strong social media presence, and valuable content. Now, we turn an […]
Part three of our series on “must-haves” for your small business will focus on social media presence. Once you have your branding sorted out, the next step to increase awareness of who you are and what you do is to build a social media presence.
Part two of our series on “must-haves” for your small business will focus on content creation and the importance of providing value for your audience. Regardless of whether your business is wet-behind-the-ears or a well-established entity, content is key in increasing your brand awareness. If your business is online and you’re not willing to produce new […]
Your site is launched… Now what? Successful websites are those websites that continue to attract the right type of visitors and lead them down a path towards becoming a customer. This requires consistent content publishing and monitoring of the website to make sure it is achieving its objectives. Once your new website has been launched, we […]
We follow the web development process outlined below to ensure that all projects stay on course for launch! #1: Checklist First, we make sure that we have everything needed to begin the project. This includes your domain and hosting details as well as your creative brief and all the website requirements. #2: Sitemap Next, we […]
Last night I attended another great speaker event sponsored by Design Madison. The featured guest for the evening was the lovely Lotta Nieminen. Lotta is originally from Helsinki, Finland and now owns her own design + illustration + art direction studio in Brooklyn, New York. The topic for her presentation was the idea of “wearing […]
This is the first post in a series of articles about “must-haves” for your small business. Whether you are just starting out, or your company has been around for a long time, these topics will be relevant to you and to the success of your business. First up is a huge topic: Branding. And more […]
Last night I had the pleasure of listening to Chris Pullman at Design Madison’s first event of the season, held in historic Studio A of Wisconsin Public Television’s building. The scene was perfect for the lecture since Chris spent most of his career working at one of the leaders in public broadcasting, WGBH in Boston. […]
On Saturday, May 2, 2015, a group of over 70 local designers and developers donated their time for the annual Design Like Mad marathon in Milwaukee, WI. We spent the day helping area non-profits with their brands. This year, I was partnered with Samantha Lenox and Joel Kelly. They are both professionals who work in the Milwaukee area, and I had never met them before. A week before, our creative team met with the group of Lead2Change representatives to determine what their business needs were and to develop a plan of action for the day of the event.