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Back 2 School Campaign

July 3, 2013 By smpstudios Leave a Comment

A cross-channel marketing campaign was needed to kick-off the Library's Back to School shopping season. Every competitor would be presenting the same message, so our concept had to set us apart.

Our Approach

We thought the best way to receive the biggest impact in the marketplace was to get in front of customers every week while they were getting ready for the students to come back to school.

The catalog was set to drop first and then each week, for five weeks, a targeted email would be sent. The email content was themed wach week and sent visitors to a specific landing page with updated content. This campaign was the first of its kind at DEMCO®, crossing over first from print seemlessly into email and the web.

Our roles for this successful campaign included project lead and art direction, concept, copywriting, design, HTML/CSS code, and email newsletter creation.

Back 2 School catalog
Back 2 School catalog cover and back cover
Back 2 School landing pages
Home page banner and landing page design
Back 2 School emails
Weekly email designs

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Sarah Page is the founder of SMP Studios. She is a designer, aspiring front-end developer, tea addict, and the pack leader of 3 dogs. Learn more about us and follow us on Twitter.

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