If your homepage is not optimized for conversions, you may be losing patients without even realizing it.
If there’s one thing most business owners know in 2017, it’s that a website is an essential element of any successful marketing strategy. This is becoming increasing true no matter what industry you’re in, and health and wellness centered practices are no exception.
It used to be that anyone could quickly create a website and patients would immediately start rolling in. Now, with more massage therapists, chiropractors, acupuncturists, and other wellness workers taking their businesses online, it takes a little more work to get noticed.
The sad truth of the matter is that 80% of websites fail to convert visitors into patients
Is your website due for an adjustment?
It isn’t always easy to tell if your site could be performing better and attracting more patients. Take a moment to ask yourself the following questions, and answer honestly:
- How are new patients discovering you? Do you get emails, questions, and appointment requests through your site? If not, it may be that the services you provide simply aren’t clear.
- Is your site converting visitors into patients? Are you getting a large amount of traffic, but little follow-up? If this is the case, there are steps you can take to “capture” these visitors and turn them into leads before they leave your page forever.
- Does your site fit into your overall marketing plan? Simply having a site online won’t help you reach new audiences if you aren’t taking time to plan marketing campaigns both on- and offline.
- BONUS question: Is your site mobile-friendly? More and more people are looking for information from their phones – can your site be easily navigated from a smartphone, or is it only readable from a computer?
Don’t worry. Here’s the good news…
If your site is lacking in any of these areas, there’s good news: an optimized homepage can help pull your business out of the rut it’s in. The most effective health and wellness homepages will include all of these elements:
Your practice’s story
Who are you? Why did you go into your field? What motivates you? Most patients want to entrust their care to someone they feel an emotional connection to, not just another faceless professional.
What you do and why your practice is different
Do you practice a unique form of therapy that patients might not know about? Do you offer services other businesses in your industry neglect? Or do you simply focus on doing one thing as perfectly as possible? Whatever distinguishes you from your competitors, mention it on your homepage. This is your time to shine.
Information about your services
You’d think this would be obvious, but so many business owners don’t take the time to write strong copy about their offerings. Patients today are cautious about who they’re willing to see for their problems. Make it clear that you understand their needs and have the solutions.
A free offer to help collect leads
Often, web visitors are browsing multiple sites at the same time, trying to shop between providers. Chances are, they’re going to leave your site and forget to come back. When you offer a free report, a coupon for services, or another impossible-to-resist lead magnet on your site, you can collect contact information and follow up with those visitors again later.
An easy way to get in touch
Whether it’s through live chat, an online appointment request form, or placing your phone number front and center, there are countless ways you can easily allow prospective patients to reach out with questions and concerns. The personal connection with your staff will make them feel valued and respected before they even step inside your door.
Make your website work for you!
These are just a few ways you can optimize your homepage. If you’re serious about supercharging your website and attracting more customers, click here to download our FREE 50-Point Homepage Checklist for even more tips you can put into action immediately.