On Saturday, May 2, 2015, a group of over 70 local designers and developers donated their time for the annual Design Like Mad marathon in Milwaukee, WI. We spent the day helping area non-profits with their brands. This year, I was partnered with Samantha Lenox and Joel Kelly. They are both professionals who work in the Milwaukee area, and I had never met them before. A week before, our creative team met with the group of Lead2Change representatives to determine what their business needs were and to develop a plan of action for the day of the event.