Chill Towel was unhappy with their product packaging and overall brand. They asked us to create concepts for a new logo and design corresponding packaging for a variety of target markets: general use, sports, special events (concerts, carnivals, races, etc.), hot flashes, first aid, outdoor labor (construction, landscaping, etc.).
Our design concept focuses on the icy nature of the product, without relying on a cartoon character (like their previous look). The information is layed out clearly and organized in a hierarchy of importance that is easy for the user to understand. The color palette is limited to cool blues, except for the women's target market.
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